Rakuten Mobile

Rakuten Mobile entered the security services market through a Cloudflare MSSP partnership — the first of its kind in Japan. The model leverages Rakuten Mobile’s existing enterprise and SMB connectivity relationships to distribute Cloudflare’s Zero Trust platform. Rakuten Mobile is not a security company, and the depth of actual security operations delivery versus the partnership brand remains to be demonstrated. The structural opportunity is real: telco-led security bundling for the SMB segment is a gap in the Japan market that this model is positioned to address.